Portfolio: Proposal

The following is from an article written by a
satisfied ProposalKit.com customer and affiliate

These days it is quite easy to find information about building a web site, from finding information on everything on how to create graphics to what content should be included on the web site. Most likely, articles could be written about building web sites with all the knowledge that is gathered!

However, there is more to running a successful web design business than being able to build great web sites. The first step is to take care of the logistics of running that business. By being able to meet client needs, I will make it my priority to formulate a detailed plan in order to determine whether or not I choose to follow through with a project to the end.

Here is a list of steps and processes I concur with that should be implemented to run an efficient web design business.

1.	Employ a client questionnaire before starting a project. In order to accurately estimate the cost of a project (for you and for the potential client), you have to know exactly what the client needs and wants. By using a questionnaire that asks all the right questions, you can pinpoint the time you'll need for the project and what your costs are going to be. Additionally, a questionnaire has the added benefit of showing the customer that you really know what you're doing and that you're serious about getting their site exactly right.
2.	Create formal proposals for clients. Many potential clients want to know exactly what they will be getting, in written terms, before starting on a project. They want to know what their options are, what your ideas for their project are, and most importantly, they want to know that you're a true professional. A formal proposal says a number of things about you: You are well established You have meticulous business practices You are very serious about your work You are very good at what you do Here is what to include in a proposal: a cover sheet a cover letter exact site specifications development guidelines payment terms site storyboard a contract (see below)
3.	Create a set of generic, multi-purpose legally binding documents. Oftentimes, a client might request that you do not disclose information about their business practices, trade secrets, etc. to anyone. Most clients will feel uncomfortable simply "taking your word for it" and will require an NDA (non-disclosure agreement) to be signed by you. When this happens, it's extremely expensive and time-consuming to involve a lawyer to draw up the agreement. It is far easier to have a generic document on hand that you can customize as needed and just use whenever you have the need. Additionally, in order to protect your interests and make sure that you always get paid in full, it's wise to create a generic contract that you can customize for each project you work on.
4.	Develop an estimating system that allows you to accurately predict your costs and the client's costs. There are quite a few different ways to do this, so take some time to sit down and figure out how to do it for your business. It does not have to be anything complex. It could be something as simple as charging per page, etc. But it is important that it is accurate and will allow you to make sure you do not undercharge for projects and put yourself in a jam."